GSPro Schedule View

COMPANY

Glamsquad

TEAM

UX Designer / Researcher (Erin Pienta)

Senior Product Designer (Me)

Backend Engineer (Rohail Altaf)

iOS Developer (Dave Neff)

PLATFORMS

GSPro (Glamsquad Pro)

GSPro is the iOS and Android App for our Beauty Professionals.

WHO IS GLAMSQUAD?

Glamsquad is an on-demand beauty service provider in the 6 major cities of New York, Los Angeles, San Francisco, Miami, Washington DC, and Boston. Glamsquad provides hair, makeup, and nail services at any location and any time.

PROBLEM

Our Beauty Professionals open the GSPro app on average 60 times per day. The app allows Pros to manage their schedule as well as view appointment and payment details. GSPro had limited design resources in it's initial years and showed large room for usability improvements. To show goodwill and innovation to our Beauty Pros - we decided to improve their schedule view where they view and manage appointments.

GOAL & KEY RESULT

To encourage brand loyalty and delight by improving the schedule view. We would measure our success with a positive NPS score.

To encourage brand loyalty and delight by improving the schedule view We would measure our success with a positive NPS score.

Design Process

Discovery

UNDERSTANDING PAIN POINTS

We learned from previous research that Pros often had trouble understanding the timing of their day.

Pros often weren't sure if they had time to go home or take a break unless they planned out their day with extra efforts like estimating commute times on Google Maps and adding up hours between appointments.

The color palette and UI design were also clunky and inconsistent in style.

UNDERSTANDING PAIN POINTS

We learned from previous research that Pros often had trouble understanding the timing of their day.

Research

COMPETITIVE ANALYSIS

We researched different options for calendar day views and found it was common practice in salons to display a day in an hourly timeline, giving visual cues to gaps in between appointments. Our current app simply stacked appointments on top of one another. So if a Pro had a 4 hour gap between appointments - they visually had to take time to read when their next appointment started. This makes planning breaks and commute times more work.

User Testing

QUALITATIVE IN-PERSON INTERVIEWS

We built a prototype with basic capabilities to navigate their schedule. We kept dialogue open-ended for feedback and asked a series of questions with tasks.

[Excerpt of dialogue below]

Task: Navigate through your week as you normally would to view your upcoming appointments. Tell us what you're thinking as you do this.
*User performs task*
User: Oh it looks like I can tap to any day in the upcoming week. That's nice. This view of the day reminds me of when I worked in a salon. I can see the gaps in my schedule.
Question: How do you feel about seeing your day in this way?
User: I like it. It's overall easier to understand the time I am not working so I know when I can create a break for lunch or run an errand.

We had more tasks with follow-up questions, but the biggest insight and affirmation was that our Beauty Professionals overall preferred the timeline view. This view also gave a lot of flexibility to later insert commute times with links to directions as well as visibility to peak hours to encourage Pros to open their books while demand is high. These features would need more research and were saved for later development.